This reimagined event campaign was developed over the course of a semester in an Advertising Design course. The assignment challenged students to select an existing event and completely redesign its visual campaign in a style distinct from the original. I chose a small tour featuring headlining rock bands Bring Me the Horizon and Bad Omens, both known for their cyber-goth aesthetic.
For this project, I reinterpreted the campaign through the lens of 1970s psychedelic art. The final deliverables include three event posters, an Instagram carousel, a guerrilla-style marketing concept, and a promotional video. Each piece features a bold, rainbow-inspired color palette, warped organic typography, dark contrasting backgrounds, and glowing band symbols that serve as central visual elements. The campaign emphasizes high-energy visuals and nostalgic inspiration while maintaining brand recognition in a fresh and unconventional way.
24x36 Posters
Instagram Carousel
Guerilla-Style Marketing Billboards
Promotional Video